minimizer bra with padded, twist side, primadonna twist.

Heart Shape Minimizer Bra with Underwire and Light Padding PrimaDonna Twist Side (formerly East End)

Were you a fan of the East End by PrimaDonna Twist? You’ll now find it as Twist Side: the same design you love, with the same support and comfort, now available in an extended size range to suit more women.

Discover the perfect balance between comfort, shape and style with this minimizer bra by PrimaDonna Twist, specially designed for women looking for a supportive plus size bra that enhances their silhouette while offering a beautiful neckline.

✨ Benefits you’ll love

• True minimizing effect: centers the bust and smooths side volume for a more streamlined silhouette.

• Flattering heart-shaped neckline: enhances the bust naturally with a rounded shape.

• Light padding (foam): shapes the bust without adding volume.

• Smooth seamless cups: invisible under clothing, perfect for everyday wear.

• Maximum support with underwire: provides excellent hold, even for fuller busts.

• Wide breathable band: extra comfort and support with a subtle vintage-inspired lace detail.

• Adjustable straps: customizable fit with a delicate semi-sheer finish.

Upgrade your lingerie drawer with this plus size bra designed to offer comfort, support and confidence every day ✨